SubJam is centered around music. More than just music, however, SubJam creates an ecosystem that encourages artists to cover other artists’ original songs. We do this by utilizing the Creative Commons licensing framework.
Creative Commons encourages artists to cover others’ works (Re-Mixing) and ensures original artists are accredited whenever they are played and remixed by others. It allows artists to retain full copyright of their works while also allowing use by others according to the specific license they choose. Whether you’re sharing a new favorite song with a friend, giving an artist some airtime on your local terrestrial radio station or including a track in your podcast, the open sharing of music with the requirement of attribution maximizes artist exposure.
This system can quickly cause unknown artists to go viral. Take for example the established SubJam artist with thousands of followers covering a song from a relatively new SubJam artist with only a few. The otherwise underground artist’s popularity will surge high as fans ‘climb the chain’ to listen to other versions of the song.
If you’re a smaller artist covering a more popular song on SubJam, this puts your link in the chain. That means anyone that discovers any of the songs in that chain will have access to (and more likely listen to) your version as well. This is a completely new way to discover music compared to the hit-and-miss and computer-generated approaches of most competing platforms and mediums today. We’re very confident that the true artists and music fans of the world will find a lot of excitement and reward in participating in an open system such as the one SubJam offers.
Aside from all of the unique exposure on the SubJam platform by using Creative Commons licensing, artists are also allowing the wider CC community to use their works with the same requirements. This instantly allows the potential for global exposure including in-store radio streams, compilation CDs, Internet and terrestrial radio stations, record labels, talent scouts/A&R types, and more.
The Internet has taught artists that the value of sharing, more often than not, comes back ten-fold. The benefits of licensing your livestreams as well as musical works with the Creative Commons family of licenses is a sure way to get noticed.
SubJam will implement ways for people to give back to artists who share their music. This respectful and honest gifting system is one of the most exciting aspects of our overall goals to allow the free sharing of music where fans and other users are morally motivated to support the artists they love.
Please visit the Creative Commons website to learn more.